Business analytics is believed to be a huge boon for organizations since it helps offer timely insights over the competition, helps optimize business processes, and helps generate growth and innovation opportunities. As organizations embark on their business analytics initiatives, many strategic questions, such as how to operationalize business analytics in order to drive the most value, arise. Recent Information Systems (IS) literature have focused on explaining the role of business analytics and the need for business analytics. However, very little attention has been paid to understanding the theoretical and practical success factors related to the operationalization of business analytics. The primary objective of this study is to fill that gap in the IS literature by empirically examining business analytics success factors and exploring the impact of business analytics on organizations. Through a qualitative study, we gained deep insights into the success factors and consequences of business analytics. Our research informs and helps shape possible theoretical and practical implementations of business analytics.