If you have ever found yourself asking, "Why don't students see the relevance in what I am teaching them?", you are not alone. I recently discovered that I had become out-of-touch with what college students find relevant. My purpose in writing this commentary is twofold: (1) to reflect on and improve my own practice, and (2) to encourage my fellow instructors to reflect on their own practice to ensure what they teach is perceived as relevant by college students today.