This study is aimed at creating a general technique for the formation of learners' interest in physics in the context of sustainable development of education. The active means of training and active learning methods are the components of this technique. The sequence of interest formation for physics in the context of sustainable development of education was analyzed. This scheme shows the transition from a situational interest to an individual interest. Short-term objective is the formation of learners' interest in physics as a school subject. Long-term objective is the formation of learners' interest in physics as a science. Results proved that proposed technique increases the level of motivational component of the learners' cognitive activity in physics teaching. This general technique can also be used in teaching other natural sciences (e.g., Chemistry, Biology, Geography, Ecology).