Numerous studies focused on the linkages between the Bologna Process and system--as well as organizational-level changes--implying significance of the process for higher education policy dynamics. However, what has been lacking is a closer examination of the political importance of Bologna for the different actors involved and whether this varies over time, space and types of actors. The present study investigates the changes in the size and rank of delegations of national governments and European stakeholder organizations to the Bologna ministerial conferences in order to assess Bologna's political saliency in relation to (1) a more concrete interest in the actual European policy preferences for higher education and (2) an interest in the symbolic aspect of European policy coordination in higher education. The results suggest that the Bologna Process is primarily losing political appeal for the national governments of European Union (EU) members, while for the EU candidates and potential members as well as for the European stakeholder organizations it remains politically salient.