The original SOCO Scale was reduced to 10 items by Thomas, Soutar, and Ryan (2001). The author conducted a pretest and a posttest in his Personal Selling class during the Fall 2009 semester. Significant differences by gender, student sales experience and family member in the sales field were identified. The author once again pretested the shortened scale in his Spring 2010 Personal Selling class; however, spousal health problems derailed the planned posttest. Significant differences by gender and student sales experience were found. Paired t-test findings and comparison of the two data sets data are also addressed in this paper.