The purpose of this study was to determine the predictors of African-American enrollment at a private college. After a thorough literature review of college choice models, a set of quantitatively measured determinants were gleaned and identified for the statistical research and treatment. The set of predictors included high school grade point average, college entrance exam score(s), socio-economic status, and communications from admissions, financial aid, and student home proximity to college campus. The research examined the determinants influence on the outcome of enrollment. Three significant positive predictors for African-American enrollment at a private college were realized for the total sample. These included merit aid, socio-economic status, and GPA.