The purpose of the research presented in this article was to investigate the added value of mentoring for entrepreneurs during the start-up phase. This small-scale exploratory research focused on five start-up entrepreneurs in Scotland to determine the entrepreneurs' perceptions regarding the "added" value of their mentoring support. To achieve the research aim, a qualitative approach was adopted and an embedded case study strategy was followed with data collection from semi-structured in-depth interviews. The case study findings indicated a selection of perceived benefits of the mentoring experience for the start-up entrepreneurs, which included gaining business knowledge, getting guidance and prioritizing goals, an increase in confidence and access to relevant networks. The results point towards the use of multiple mentors and peer support at start-up to maximize the full benefits of the mentoring process. The study also provides tentative recommendations for supporting agencies as well as entrepreneurs to enhance the value in the mentee-mentor relationship.