Utah's public schools are home to an increasing number of K/1-6 dual language (DL) programs established through a state-centralized model that has sparked interest domestically and internationally. We theorize three potential constituencies of DL--maintenance, heritage, and world language--then use critical discourse analysis to examine how equitably multiple official state promotional materials discursively portray these constituencies and their interests as well as what other discourses most strongly emerge. We found Utah's state DL discourses were targeted primarily toward a White, world language constituency, and we found that the explicit privileging of economic considerations discursively erased equity and local language concerns associated with maintenance and non-White heritage constituencies. We argue that this discursive misdirection represents a narrow application of the language-as-resource policy orientation. We conclude with implications for favoring a version of globalized language education that promotes local diversity and equitable access to opportunities.