The following is a qualitative case study investigating the writing approaches that are evident when a group of ESL students were to complete their narrative writing task in the "Facebook" environment. Six students and a teacher interacted in the "Facebook" environment to revise and improve the quality of their essays. Data in this study were derived from the online interaction archives and scores of the narrative essays. Drawing on qualitative data of the online interactions, product and genre approaches were evident. Process approach did not appear in the findings although time and space were available for students and the teacher to communicate with their peers and teacher. The implication of this study is that the teacher should also be given a checklist when they are engaged in online writing activities. Also it is important for teachers to consider the different level of thinking skills based on Bloom's Taxonomy while guiding students to write their essays. There were also emerging themes that were related to students' confidence and duration of task.