This case study discusses a seldom explored outcome of public scholarship in higher education: economic impact. The case study connects student field experiences and faculty scholarship to the sustainability of academic departments, providing administrative leaders with the information and tools necessary to both survive and thrive during times of economic uncertainty in higher education. The case study demonstrates the economic impact that a kinesiology program has made in the local economy and the reciprocal benefits for students and faculty. The study concludes with four principles recommended to assist departmental leaders who wish to link student and faculty inquiry with community needs, while also working toward becoming "recession proof" as universities continue to cut budgets and programs.