The current study examined whether it is possible to increase college students' intention to earn a four-year degree with the Theory of Planned Behavior (TPB). Three research questions were examined: (1) Can the TPB predict traditional undergraduates' graduation intention? (2) Does graduation intention differ by traditional students' year of enrollment? (3) Can the TPB predict transfer students' graduation intention? Results indicated the TPB variables predict graduation intention. This finding was discussed in relation to possible intervention programs college officials could utilize to increase their graduation rates.