Designing effective student retention programs is of critical importance from both a completion and a monetary standpoint. However, oftentimes colleges attempt to use nationally developed models rather than institutional-specific data to identify potential factors involved in student attrition. At a Midwestern community college, research attempting to validate Tinto's model as well as statistical predictor models failed to identify variables that explained a significant amount of variance. As a result, utilizing Academic Quality Improvement Program (AQIP) tools, a group of college stakeholders identified potential barriers to student retention. From this, a survey was distributed to 4,200 students in the winter of 2014 asking them to identify which of the identified barriers were most influential in student attrition. Additionally, open-ended responses were also encouraged to identify other factors not included in the survey. After triangulating both quantitative and qualitative results, the following seven themes emerged: motivation, employee quality, cost of college, administrative red tape, dissatisfaction with course offerings, life balance, and expectations vs. the reality of college coursework. Interventions were prioritized and a campus-wide retention plan was developed based on the identified themes.