In this article, we describe the results of a formative evaluation of a coaching model designed to support recipients of funding through the Children, Youth, and Families at Risk (CYFAR) initiative. Results indicate that CYFAR coaches draw from a variety of types of coaching and that CYFAR principle investigators (PIs) are generally satisfied with the coaches' methods. Areas in which PIs would like to see changes to the coaching model include amount of technical coaching and amount of help with specific CYFAR funding requirements. We review strategies for incorporating this feedback into practice and discuss implications for CYFAR and for Extension in general.