Interest on the part of European Institutions to explore the potential of MOOCs for providing the kind of inclusive and multicultural education that was needed for 21st century learners was confirmed by funding of projects such as EMMA (http://www.europeanmoocs.eu). The definition of "European" for the EMMA consortium was based on diversity--of culture, language and approach--and integration of the same. This paper looks at how EMMA is responding to the challenge of embracing diversity and integration in the same technological artefact through the use of embedded translation services, and an experimental PLE. We will also introduce the ad hoc evaluation services that are designed to test the impact of the EMMA concept. [Note: The attached content shows an incorrect citation. This article was published in v24 n1 Mar 2016.]