While the popularity of the psychology major and the sociology major were comparable in 1970, sociology witnessed a decline while psychology witnessed expansion. This article considers strategies of expanding the popularity of the sociology major, considering data from a variety of sources. Primary recommendations are to configure programs to maximize prospects that students discover sociology early in their college careers and to limit the number of barriers that might prevent students from enrolling in sociology courses. Departments that expanded the number of sociology majors from 2008 to 2014 are identified. These departments prioritized expanding the major as an objective and developed a variety of methods to increase access, visibility, and vitality of the sociology program at their institutions. [For the 2014 Hans O. Mauksch Address, see EJ1049090.]