What if schools in the U.S. treated their innovation and emerging technologies with as much glamour as they give to athletics? At the New England Board of Higher Education's recent Advanced Manufacturing Problem Based Learning (AM PBL) Showcase, industry representatives addressed this question and discussed ways to improve the branding and appeal for STEM (science, technology, engineering and math) careers. In an effort to supply students with the vital 21st century skills they need to thrive in the workplace, NEBHE will be scaling up its efforts with a PBL Resource Center to continue disseminating Challenges from the AM PBL, STEM PBL, and PHOTON PBL Projects. The PBL Resource Center will also focus on professional development and training to extend the reach of its resources among educators. With support from industry leaders and efforts across New England to rebrand the mechanical professions, NEBHE will be in a uniquely powerful position to advance its curriculum throughout the region.