In an attempt to resist moral panics over children's media consumption, and especially girls' consumption of hyper-sexualised popular media, this paper aims to offer a more positive account of popular culture and young children's, especially girls', engagement with it. By adopting a historical approach to modern childhood and the moral panics associated with it, I argue that the consumption of entertainment media and popular culture is a leisure activity which, rather than facilitating or reinforcing female subordination and youth vulnerability, can be seen as a possible source of knowledge about sexuality, about the self and the social world. I draw on findings from qualitative research conducted in Athens with young schoolgirls aged 10-12 years about their favourite popular icons in order to examine the variety of their engagements with, readings and practices of popular culture. Their discursive accounts reveal the intricate ways in which pre-teenage girls make sense of fandom and stardom, discuss taste, fashion and body aesthetics, and construct notions of attractiveness and ethical selfhood.