To attract and retain students, universities are confronted with increased demand to provide housing options that meet the new expectations of the millennial generation. Recent trends and housing preferences are examined. The results of surveys detailing some of these new demands and how universities are attempting to address these demands are discussed. Additionally, universities are under pressure to efficiently use their limited resources and, as government support for higher education declines, public universities are seeking other sources of funding for major projects. Suggestions are made for unique partnering and financing options.