Communication competence is a leading agent in professional success and the ability most sought after by employers. Educational institutions benefit by producing students with such sought-after skills. However, there is a disconnect between skills practitioner stakeholders desire and what graduates deliver. Strengthening the value of a business communication course simultaneously to students, employers, and educational providers is key. The Course Valuation Model (CVM) is a system-based approach encouraging transitive course value to major stakeholders. Ten action principles are suggested to increase course value defined by the model drawing on connections between stakeholder values and course attributes in measurable and visible ways.