Building an attractive patent and technology portfolio for potential licensees requires involvement and diligence by the technology transfer office and the inventors. Steps outlined in this article, such as proper treatment of IP to assure rights are not lost, preventing premature disclosures, assuring proper ownership and inventorship of inventions, and filing priority patent applications that meet the proper legal requirements for disclosure, should be taken to assure a full complement of rights are available to any potential licensee. Proper IP handling and management by the university and inventors will bring maximum value of IP assets to both the university and the licensee.