This article focuses upon the processes whereby individuals reframe their career goals and career direction mid-way through their working lives. Three cases, drawn from Denmark, Germany and Italy, are used to exemplify these processes. The cases are part of a larger study which included the development of a model that could accommodate the different ways in which learning could support labour market transitions across the life-course, where these transitions may involve shifts away from initial occupational identities. The model was used to inform the case analysis whereby career reframing processes could be viewed from three perspectives: reframing as a process of identity development, as a form of relational, emotional, practical and cognitive development and taking place within particular opportunity structures.