For more than twenty years accrediting agencies have required assessment as part of their initial accreditation or reaffirmation processes. During that period of time thousands of institutions have successfully prepared plans to achieve or maintain their accreditation. Why then does a culture of assessment not exist? And why is assessment still an issue of contention in most colleges and universities? Using existing research one School of Business has been following a change management approach to foster a culture of assessment. The process followed and the journey are described. Recommendations are made so that others can avoid some of the pitfalls encountered as the assessment process was improved.