This paper describes an action learning simulation designed for a Professional Golf Management (PGM) program housed in a College of Business of a public university. The PGA Golf Management University Program, a 4.5- to 5-year college curriculum for aspiring PGA Professionals is offered at 19 PGA accredited universities nationwide. The program provides students the opportunity to acquire the knowledge and skills necessary for success in the golf industry through extensive business studies and internship experience. The action learning activity is titled "D Player Challenge." The purpose of the activity is to bridge the generation gap in terms of building customer relationships via effective communication, coaching and teaching, decision making and leadership skills. The experience is designed to make learning interesting, relevant to real world business management and marketing practices, and memorable to students and outside participants in a personally satisfying manner. The "D Player Challenge" provides an opportunity to match two generations, millennials and boomers, in an experiential activity taking place on a golf course.