Purpose: The purpose of this paper is to contribute to the understanding of workplace learning, with a focus on the non-formal learning that takes place among online journalists. The focus of this article is journalists working in an online newspaper and their experiences with workplace and non-formal learning, centering on framework conditions and learning environments. Design/methodology/approach: The empirical data in this article are based on qualitative interviews conducted with journalists working in an online newspaper in the Western part of Norway. The sample comprises of five informants. The interviews were based on a combination of open-ended and more specific questions where the aim was to get a broad perspective on the informants' experiences workplace non-formal learning and to investigate alternative perspectives that emerged during the interviews. Findings: The findings indicate that a theory of online journalists' workplace learning should take into account the fact that learning, in this context, takes place at various levels of conscious awareness, encompassing cognitive, behavioural, motivational and emotional aspects. Originality/value: This project provides the field of workplace learning and journalism with context-specific research on the non-formal learning processes of online journalists.