The importance of business relevance in academia coupled with an increasingly challenging job market magnifies the importance for students to be better prepared for the marketplace. Client-based projects have been lauded for helping students gain the soft skills employers look for in entry-level employees, but little research supports this premise. This study discusses how students improved their soft skill sets, ultimately preparing them for career entry by working with business clients. This study demonstrates students benefit by not only applying the theories of marketing to a practical activity, but also by providing an opportunity to develop the skill sets needed to transition their careers.