ERIC Number: EJ1052615
Record Type: Journal
Publication Date: 2009
Pages: 14
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-1942-2504
EISSN: N/A
Effective Media Use: Using Film and Television to Instruct an Organizational Behavior Course
Kernodle, Tom
American Journal of Business Education, v2 n8 p37-50 2009
Media can be used to effectively teach Organizational Behavior (OB) concepts at the college level. University instructors have the option to employ several different methods of teaching in order to convey course concepts in the classroom. This article describes the effectiveness that five particular pieces of media can have on active learning in an undergraduate OB class. The films "For Love of the Game," "300," and "12 Angry Men," as well as the episode "All Due Respect" of the television series "The Sopranos" and the episode "Did I Stutter?" of the television series "The Office," will be analyzed. This article provides a background on each piece of media, as well practical suggestions on how to use them to instruct OB.
Descriptors: Mass Media Use, Organizational Culture, Instructional Films, Educational Television, Instructional Effectiveness, Teaching Methods, Concept Teaching, Active Learning, Undergraduate Students, Instructional Design, Administrator Education, Educational Practices, Educational Strategies, Profiles
Clute Institute. 6901 South Pierce Street Suite 239, Littleton, CO 80128. Tel: 303-904-4750; Fax: 303-978-0413; e-mail: Staff@CluteInstitute.com; Web site: http://www.cluteinstitute.com
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A