At an early age, young children often wonder why they must go to school. They may see the connection between practice and their ability to kick a soccer ball or to play a musical instrument, but seldom know the answer to the question, "Why is school important?" Elementary teachers can give young children the opportunity to learn that reading, writing, math, and other skills contribute to their human capital, and improving their human capital will help them reach their goals, now and as adults. "Human capital" is defined as the combination of knowledge, skills and abilities. personal characteristics, and experience a person has. Teachers can help students understand that they can improve their human capital through education, hard work, and experience. Many lessons, built around works of fiction and nonfiction, exist that address the important concept of human capital. In this article, the authors detail one such lesson, that uses a picture book, "Morris Goes to School" by Bernard Wiseman, to show children that success does not come without perseverance, practice, education, and hard work. The lesson addresses the four dimensions of the C3 Framework: (1) Developing questions and planning inquiries; (2) Applying disciplinary concepts and tools; (3) Evaluating sources and using evidence; and (4) Communicating conclusions and taking informed action. It also integrates skills from the Common Core Standards--reading, writing, language, and listening and speaking--to help students answer the lesson's compelling question, "How do people improve their human capital?"