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ERIC Number: EJ1042993
Record Type: Journal
Publication Date: 2012-Dec
Pages: 6
Abstractor: As Provided
ISBN: N/A
ISSN: EISSN-1077-5315
EISSN: N/A
Mixed-Mode Surveys: A Strategy to Reduce Costs and Enhance Response Rates
Tobin, Daniel; Thomson, Joan; Radhakrishna, Rama; LaBorde, Luke
Journal of Extension, v50 n6 Article 6TOT8 Dec 2012
Mixed-mode surveys present one opportunity for Extension to determine program outcomes at lower costs. In order to conduct a follow-up evaluation, we implemented a mixed-mode survey that relied on communication using the Web, postal mailings, and telephone calls. Using multiple modes conserved costs by reducing the number of postal mailings yet maintained an acceptable response rate (67.1%). The case presented here provides further evidence that using mixed-mode survey techniques provides Extension with a tool to conduct rigorous survey research while adapting to budget constraints.
Extension Journal, Inc. e-mail: joe-ed@joe.org; Web site: http://www.joe.org
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: US Department of Agriculture
Authoring Institution: N/A
Identifiers - Location: Pennsylvania
Grant or Contract Numbers: N/A