Latino students are significantly underrepresented in higher education. As the largest and fastest growing racial/ethnic population in the US, this is cause for national concern. Additionally, this rapid population growth is a call for community and school leaders from underserved communities to assess their service areas and focus on interventions to increase the college-going rates of youth. Maywood is a city located in Southeast Los Angeles. Like many other urban areas, Maywood's largely Latino population is underrepresented in higher education. This research focused on interviewing Maywood's community and school leaders (n = 24) to gain insight into their perceptions of their role and responsibility to address issues surrounding their community's low levels of educational attainment. A key theme emerged revealing that leaders understand their community's educational issues but do not see their role as leaders to directly address this issue to build a college-going culture. Implications for practice in strengthening community partnerships and developing a college-going culture are provided and a series of recommendations for the creation of a college-going culture are discussed.