This articles describes an occurrence that has been happening during the past two to three decades--a steadily increasing number of educational institutions that provide students with the opportunity to earn degrees without having to conform to the elaborate set of policies, procedures, and regulations long associated with so called traditional institutions of higher learning. The impetus for this phenomenon has been generated by a changing market and educators, bought on by changes in consumer demand. The demands of the market have changed, however, and the significant increase in the number of non-traditional schools is a direct result of the failure of traditional schools to respond and adjust to a changing market. Non-traditional institutions are far less rigid and their administrators far more willing to accommodate the specific needs of the individual student. Many consumers of higher education are demanding change, and as has been proven so often in the past; when conflict exists between supplier and consumer, it is usually the consumer who ultimately prevails.