Understanding motivation and job satisfaction is important for increasing rates of employee retention within Extension. The purpose of the study reported here was to explore factors positively affecting the motivation of Extension professionals in their careers. An online survey of Extension professionals in Colorado was conducted. Factors such as the opportunity to make a difference in people's lives, variety in daily activities, leave policies, and flexible scheduling were identified as positive motivators, but perceptions of motivators were significantly different between satisfied and dissatisfied employees. Recommendations for improving retention based on what motivates Extension professionals are discussed.