Dwindling public funding as well as greater competition for grant dollars create a challenge for Extension. For Extension to remain a financially viable organization, educators have to be able to produce substantive, measurable program outcomes and impacts. Evaluative data can inform program development and delivery, and helps administrators report how funding is being allocated and the result of that allocation. Evaluative data can be shared with the public and other stakeholders as a means of garnering organizational support. The objective of this article is to highlight a multi-phase, multiple program year evaluation process resulting in substantive program outcomes and impacts.