NotesFAQContact Us
Collection
Advanced
Search Tips
Back to results
Peer reviewed Peer reviewed
Direct linkDirect link
ERIC Number: EJ1035096
Record Type: Journal
Publication Date: 2013-Jun
Pages: 15
Abstractor: As Provided
ISBN: N/A
ISSN: EISSN-1077-5315
EISSN: N/A
Using Mixed-Mode Contacts in Client Surveys: Getting More Bang for Your Buck
Israel, Glenn D.
Journal of Extension, v51 n3 Article 3FEA1 Jun 2013
Surveys are commonly used in Extension to identify client needs or evaluate program outcomes. This article examines how available email addresses can be incorporated into mixed-mode procedures for surveys. When mail and email addresses are used to implement a sequence of email and postal invitations in a mixed-mode survey, response rates were somewhat lower than those for mail only surveys. Item nonresponse is, however, lower for questionnaires completed via the Web, and costs for postage were substantially lower for the mixed-mode groups (because 60% of the surveys were completed via the Web). The study demonstrates the benefit of using mixed-mode surveys.
Extension Journal, Inc. e-mail: joe-ed@joe.org; Web site: http://www.joe.org
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Florida
Grant or Contract Numbers: N/A