School choice policies, as neoliberal reforms, have often been analyzed using the very discourse embedded in neoliberal mentalities. By reviewing the way scholars have conceptualized school choice as a transnational phenomenon, this paper evaluates the extent to which scholarship has attempted to, or succeeded in, overcoming traditional, neoliberal analyses of school choice. First, the paper attempts to define and problematize neoliberalism and market-based reforms. Then, it describes the various ways in which scholars have conceptualized school choice policies as global. Finally, the paper uses Robertson and Dale's (2008) key assumptions to evaluate the extent to which research on global school choice has broken free from traditional modes of research. By interrogating traditional modes of scholarly inquiry, it becomes possible for scholars in Comparative and International Education to approach better understandings of the way complex global policies play out.