Forget basketball and March Madness. Aside from always pressing financial issues, it is "MOOC madness" that has emerged as the topic "du jour" at a growing number of American colleges and universities. Indeed, in boardrooms all across the country, people are grappling with what the advent of MOOCs--massive open online courses--means to their institutions. Campus officials and board members who want to develop or expand online education efforts would do well to take a long-term, strategic view of issues and opportunities. Rather than rushing to MOOCs, they should have pragmatic discussions about market opportunities and anchor their conversations about online education in their institution's fundamental mission.