IT's tough being a digital sign these days. Everyone wants a piece of action. From announcements to advertisements, menus to broadcasts, digital signs provide dynamic messaging tailored to locations and circumstances. With the advent of wayfinding technology, today's digital signs can serve up customized directions around campuses and all of their buildings. Even men might stop to use them. Wayfinding relies on touchscreen and finger-gesturing technology, says Andy Gomez, vice president of technology at TouchQuest. And he believes students are natural users: Accustomed to smartphones and tablets, they simply expect to touch screens. For their part, campuses are an ideal locale for wayfinding, with their myriad buildings and thousands of people who need to know how to get around on daily basis.