The pendulum of technology control in higher education has swung away from central IT toward the users. It has become easier for individuals and departments to find their own computing solutions via mobile apps, the cloud, BYOD, web services, and other means. As a result, IT can often find itself out of the loop in certain technology decisions. The consumerization of IT, as this shift has become known, is simply the latest form of "shadow IT." In the face of diminished control over technology decision-making, just what is the role of IT on campus? Supporting users' tech preferences isn't the same as giving them carte blanche to run amok with technology in all forms, however. Where shadow IT becomes especially problematic is in the arena of data management. In many areas, universities need a single authoritative source of data, and that data needs to be protected for the sake of confidentiality, regulatory compliance, business continuity, equipment failure, and disaster recover.