Loudness as a Variable in Persuasion.

Packwood, William T.

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Peer reviewed

ERIC Number: EJ097580

Record Type: CIJE

Publication Date: 1974

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Loudness as a Variable in Persuasion

Packwood, William T.

Journal of Counseling Psychology, 21, 1, 1-2, Jan 74

A persuasion scale assessing counselor conviction and client agreement was used to rate 900 counselor statements. The 24 highest rated and 15 lowest rated persuasive statements were fed into a graphic level recorder. Differences in the graphs of high- and low- persuasive statements indicated that loudness is a characteristic of persuasion. (Author)

Descriptors: Auditory Perception, Auditory Stimuli, Counseling, Counseling Effectiveness, Persuasive Discourse, Verbal Communication

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