Basic Business Research Improves Instruction.

Malsbary, Dean R.

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Peer reviewed

ERIC Number: EJ094116

Record Type: Journal

Publication Date: 1974

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Basic Business Research Improves Instruction

Malsbary, Dean R.

Business Education Forum, 28, 6, 11-12, Mar 74

Selected research studies in general business are reported, dealing with characteristics of an effective teacher of general business, use of audiovisual media to assist the teaching-learning process, and effectiveness of the general business course. Keeping abreast of and undertaking needed research is necessary to improve general business instruction. (SC)

Descriptors: Audiovisual Aids, Audiovisual Instruction, Business Education, Business Education Teachers, Educational Research, Program Effectiveness, Research Utilization

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