Madison Avenue vs. the Environmentalists.

Sandman, Peter M.

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Peer reviewed

ERIC Number: EJ093444

Record Type: CIJE

Publication Date: 1973

Pages: N/A

Abstractor: N/A

ISBN: N/A

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Madison Avenue vs. the Environmentalists

Sandman, Peter M.

Journal of Environmental Education, 5, 1, 45-50, F 73

The Chevron F-310 advertising program is studied as an example of large companies' use of environmental and conservation themes for attracting customers. The effects of such advertising on the society are discussed. (JP)

Descriptors: Advertising, Air Pollution, Budgeting, Communication (Thought Transfer), Ecology, Environmental Education, Industry, Marketing, Petroleum Industry, Producer Services, Technology

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