ERIC Number: EJ070748
Record Type: CIJE
Publication Date: 1973
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Ethics: If the Customers Don't Buy the Institution Will Die
Barton, David W., Jr.
Journal of the National Association of College Admissions Counselors, 17, 3, 9-12, Jan 73
This article presents the case for what may be termed the corporation approach.'' This approach has given advise to management-consultation firms to replace or bolster the admissions office in selling the institution and completing each freshman class with the best students available. (JC)
Descriptors: College Admission, College Bound Students, Consultants, Consultation Programs, Counseling, Recruitment
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