ERIC Number: EJ049394
Record Type: CIJE
Publication Date: 1970
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Marketing: Capstone or Foundation?
Meyer, Warren G.; Rath, Patricia Mink
Business Education World, 50, 6, 12-13, May-Jun 70
Discusses the question of whether marketing should be taught as an introductory course or toward the end of the student's program. (JS)
Descriptors: Business Education, Course Content, Course Organization, Distributive Education, Marketing
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