ERIC Number: EJ020911
Record Type: Journal
Publication Date: 1970
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Advertising Public Television
Colihan, William J., Jr.
Educ Broadcasting Rev, 4, 2, 44-50, 70 Apr
"Several years ago an unpublished study reported that 85 per cent of established ETV stations (on-the-air two years or longer and replying to the questionnaire) used newspaper advertising for program promotion. The CPB commissioned the study reported here to determine the effects of such newspaper advertising on ETV audience size." (Editor)
Descriptors: Advertising, Audiences, Educational Television, Newspapers, Public Television, Publicize, Television Surveys
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
