Supporting student success and meeting college completion and equity goals requires institutions to do more than just work at the margins. Overcoming deep-seated challenges means that campuses need to transform. Successful transformation requires identifying, understanding, and navigating campus culture so initiatives can both implement new strategy and build improved systems. Through the PEP initiative, Complete College America (CCA) provided resources and support to numerous institutions in three states over three years to enact transformational change aligned to the CCA Pillars of Transformation. While each participating institution implemented strategies to meet its own goals and needs, the PEP work revealed five common behavioral patterns, or archetypes, that initially limited the institutions' capacity to change.