2024 Re-release of the 2002 first edition of this book. The author and copyright holder has released this work under a Creative Commons (CC BY-NC-ND 4.0) license. This book provides 101 ideas and strategies to empower overall marketing efforts: (1) "Put On Your Thinking Cap" (e.g., define the problem before marketing it, set reasonable goals, and create a niche); (2) "Secrets to Boost Your Marketing Power" (e.g., emphasize the benefits, check out the competition, and sell oneself in as many languages as possible); (3) "Marketing Materials: Tools and Tips to Do the Job Better" (e.g., make a brochure, get mentioned in other brochures, and make it easy to phone for information); (4) "Going Beyond the Basics to Increase Enrollment" (e.g, offer volume discounts and guarantees and give away tuition); (5) "Specialty Tips for Programs at Large Institutions" (e.g., make sure the Web site is easy to find, partner with other educational programs, and get the program mentioned in the calendar); (6) "The Power of People: A Human Touch to Increase Enrollment and Polish Your Image" (e.g., build loyalty with host families, establish win-win relationships, and follow exceptional service standards); (7) "Continue Marketing While Your Students are Enrolled" (e.g., meet students at the airport, partner with local businesses, and create happy memories); and (8) "How to Keep Marketing Once Your Program is Finished" (e.g., create an alumni network, review successes and failures, and plan ahead for next year).