The introduction sets the stage for investigating the portrayal of culture and education within the educational imaginary of neoliberalism and governmentality. This chapter problematises the deployment of triumphalist caring discourses within an affective technology in various advertisements and media. Designed from the theoretical concerns of affect, neoliberalism, and governmentality, the theoretical framework compares a teacher recruitment video advertisement with various news and policies to trace an affective technology harnessing vulnerabilities and aspirations for a sense of nation triumphalism. [For the complete volume, "Affective Governmentality: Neoliberal Education Advertisements in Singapore. Cultural Studies and Transdisciplinarity in Education. Volume 9," see ED661475.]