The chapter focuses on media related to a teacher recruitment video entitled "Mrs. Chong" and demonstrates how a coordinated media campaign disperses and circulates affective discourses of neoliberalism and governmentality. Arguing that both media and society shape each other, this chapter also analyses comments found on the social media websites to investigate audience views that may be instructive in resisting dominant discourses. [For the complete volume, "Affective Governmentality: Neoliberal Education Advertisements in Singapore. Cultural Studies and Transdisciplinarity in Education. Volume 9," see ED661475.]