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ERIC Number: ED660826
Record Type: Non-Journal
Publication Date: 2023
Pages: 16
Abstractor: As Provided
ISBN: 979-8-3840-7855-5
ISSN: N/A
EISSN: N/A
Technology Stakeholders' Perceptions on the Application of Gamification in the Contact Center: A Thematic Review of the Literature
Franklin King
ProQuest LLC, D.Sc. Dissertation, Middle Georgia State University
This thematic literature review examines technology stakeholders' perceptions regarding gamification use in contact centers. The study identifies and analyzes existing literature, drawing on various academic research sources, industry articles, and stakeholder opinions. The review highlights the potential benefits and challenges of gamification in the contact center and as a training utility while exploring the perspectives of different stakeholders, including managers and agents. The findings suggest that while gamification can improve employee engagement, performance, and customer satisfaction, it poses challenges, such as potential ethical concerns and the need for careful design and implementation. Overall, the review comprehensively analyzes the current research on gamification in contact centers and highlights critical areas for future research. [The dissertation citations contained here are published with the permission of ProQuest LLC. Further reproduction is prohibited without permission. Copies of dissertations may be obtained by Telephone (800) 1-800-521-0600. Web page: http://bibliotheek.ehb.be:2222/en-US/products/dissertations/individuals.shtml.]
ProQuest LLC. 789 East Eisenhower Parkway, P.O. Box 1346, Ann Arbor, MI 48106. Tel: 800-521-0600; Web site: http://bibliotheek.ehb.be:2222/en-US/products/dissertations/individuals.shtml
Publication Type: Dissertations/Theses - Doctoral Dissertations
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A