With so much attention to the demographic or enrollment cliff, we may have become desensitized to its implications. But as we approach 2025--the first year of contraction--new data indicate that institutions will be contending with steady contraction for most of the next 15 years. Read this eye-opening white paper from RNL to learn what the latest census data tell us and what this means for colleges and universities: (1) See data on the second demographic cliff looming after the upcoming one; (2) Look at how these changes could impact different regions of the U.S.; and (3) Learn 12 strategies that can help your institution prepare and mitigate these challenges.