This study presents an innovative approach to promoting the international attractiveness of the University of Turin (UniTo) through synergy with the University of the West Timi?oara in the "UNITorientA" project. In particular, the focus is developing a gamified virtual tour to offer students an interactive immersion in university spaces. Mobile technology plays a central role, enabling students to explore university environments and access multimedia content via personal devices. In this context, mobile learning emerges as a critical element in enhancing the learning experience by expanding access to information and promoting student mobility. The present study, conducted in collaboration between UniTo's Department of Philosophy and Educational Sciences and the University of the West of Timi?oara, aims to explore how the convergence of mobile technology and virtual tours can significantly contribute to the knowledge and experience acquisition process of university students, highlighting the transformative potential of technology. [For the full proceedings, see ED659933.]